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37 templates that actually get
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Tested in real SMBs across MX, CO, AR, PE, and CL. Copy them, swap the variables, paste them in Wapes. Zero database subscription.

Last updated · May 8, 2026
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01 · E-commerce

Shipping confirmation with tracking.

Hey {name}! Your order #{order} just left our warehouse 🙌. Arrives tomorrow between 10am and 6pm at {address}. Need to reschedule? Reply to this chat. — {store} Team
nameorderaddressstore
02 · E-commerce

Abandoned cart — no-bot tone.

{name}, we saw you left {product} in your cart. It's 15% off today only: {link}. Need help with sizing or anything else, text us right here.
nameproductlink
03 · E-commerce

Back in stock alert.

Hey {name}, {product} is back in stock 👀. We're reaching out because you requested it. Only {stock} units left in {size}. Reserve here: {link}
nameproductstocksizelink
04 · Real estate

First contact with a hot lead.

Hi {name}, I'm {agent} from {agency}. I saw you requested info on the apartment in {area}. Here's the full spec sheet + 8 photos: {link}. Would you like to visit this Saturday?
nameagentagencyarealink
05 · Real estate

Visit reminder 24h in advance.

{name}, friendly reminder: see you tomorrow {date} at {time} at {address}. I'll bring the keys and floor plan. Need me to pick you up? — {agent}
namedatetimeaddressagent
06 · Real estate

Post-visit follow-up.

Hi {name}, thanks for visiting {property} yesterday. Here's the walking-tour video: {link}. If you're interested in moving forward, I've held the proposal until {deadline}. — {agent}
namepropertylinkdeadlineagent
07 · Healthcare

Medical appointment reminder.

Hi {name}, reminder of your appointment with {doctor} tomorrow {date} at {time}. Please arrive 10 min early. To cancel, reply CANCEL to this message. — {clinic}
namedoctordatetimeclinic
08 · Healthcare

Lab results ready.

{name}, your {test} results are ready. Pick them up at {clinic} between 9am and 6pm, or we can send them here if you verify your ID. How would you prefer?
nametestclinic
09 · Healthcare

Personal post-consultation follow-up.

Hi {name}, this is {doctor}. How have you been feeling since your visit on {date}? If you're experiencing any discomfort with {treatment}, I'm monitoring this chat directly.
namedoctordatetreatment
10 · Collections

Friendly upcoming invoice reminder.

Hi {name}, reaching out from {company}. You have invoice {number} for {amount} due on {date}. Would you like us to resend the payment details?
namecompanynumberamountdate
11 · Collections

Human-friendly collections — offer to extend.

{name}, we know payments can get delayed for all kinds of reasons. If you need to adjust the date for invoice {number} or split it in two, let's work it out here. No extra charges this time.
namenumber
12 · Collections

Payment received confirmation.

Hi {name}, we've confirmed payment of {amount} ✓. Ref: {number}. Your next invoice is due on {next}. Thanks for staying current — {company}
nameamountnumbernextcompany
13 · After-sales

7-day post-purchase check-in.

Hey {name} 👋, checking in one week after your {product} purchase. How's it going? If you have any questions or something isn't working as expected, this is the direct line.
nameproduct
14 · After-sales

Review request with escape valve.

{name}, thanks so much for your purchase. If you have 30 seconds, a Google review would mean a lot: {review_link}. If anything went wrong, I'd rather hear it here first.
namereview_link
15 · After-sales

Maintenance or reorder reminder.

Hi {name}, heads up: your {product} turns {months} months old. Great time for {maintenance_action}. Want me to book it? Takes 15 min and it'll be like new.
nameproductmonthsmaintenance_action
16 · Lead nurturing

Welcome to a lead who downloaded something.

Hi {name}, thanks for downloading {resource}. I share one real case study per month (no spam). This month's: {case_link}. If you want to discuss your case, I'm watching this chat.
nameresourcecase_link
17 · Lead nurturing

Hot lead that isn't converting.

{name}, I see you keep looking at {product} 👀. What's holding you back? I can do a 10-min call to answer any questions — no sales pitch.
nameproduct
18 · Lead nurturing

Cold lead reactivation.

Hi {name}, it's been {days} days since we last chatted. Quick update: {news}. Anything new on your end, or shall we keep waiting?
namedaysnews
19 · E-commerce

Pre-shipment departure notice.

{name}, your order #{order} ships tomorrow 📦. Carrier is {courier} — I'll update you here when it's on the road. Need to change the address? Now's the time.
nameordercourier
20 · E-commerce

Delivery confirmed + review ask.

{name}, you received your {product} ✓. If all good, a review on {platform} would help us a ton: {link}. If anything's off, I'd rather know here first.
nameproductplatformlink
21 · E-commerce

24-hour flash promotion.

🚨 {name}, flash sale for repeat customers only: {product} at -{discount}% until 11:59pm today. Code: {code}. No fine print.
nameproductdiscountcode
22 · E-commerce

Abandoned cart — second attempt.

Hi {name}, you left {product} in your cart yesterday. I'll hold it 24h longer. Want help picking size/color? Just ask here: {link}.
nameproductlink
23 · E-commerce

Gentle post-purchase cross-sell.

{name}, customers who bought {prev_product} also loved {suggested_product}. Leaving it on offer at ${price}: {link}. No pressure.
nameprev_productsuggested_productpricelink
24 · Real estate

Weekly property selection.

{name}, 3 properties came in this week in {area} matching what you're looking for (range {budget}, {bedrooms} bedrooms). Here's the roundup: {link}. Which one first?
nameareabudgetbedroomslink
25 · Real estate

Cold real estate lead reactivation.

Hi {name}, still searching? It's been 60 days since your last visit. The market in {area} has shifted quite a bit. Want to catch up?
namearea
26 · Real estate

Closing with honest urgency.

{name}, being straight with you: {property} has another offer on the table. If you're moving forward, I need your answer before {deadline}. No pressure — just transparency.
namepropertydeadline
27 · Healthcare

First appointment confirmation.

{name}, confirming your first appointment at {clinic} with {doctor} on {date} at {time}. Please bring: {requirements}. Here's the map: {link}.
nameclinicdoctordatetimerequirementslink
28 · Healthcare

Medication / adherence reminder.

Hi {name}, reminder: time to take {medication} at {dose_time}. If you noticed any unusual side effects since yesterday, let me know here. — {doctor}
namemedicationdose_timedoctor
29 · Collections

Second post-due reminder.

{name}, invoice {number} went past due {days} days ago. Could have slipped through — just let me know and we'll figure it out without escalating. — {company}
namenumberdayscompany
30 · Collections

Formal overdue notice — last chance.

{name}, formal notice: invoice {number} for {amount} enters default today. From {date}, {rate}% interest applies. Last chance to settle without extra charges — reply here.
namenumberamountdaterate
31 · After-sales

30-day NPS survey.

Hi {name}, 30 days since you bought {product}. Quick question: on a 0–10 scale, how likely are you to recommend us? One answer is enough — context welcome.
nameproduct
32 · After-sales

Customer birthday with gift.

🎂 Happy birthday, {name}! Here's a gift: use code {code} for -{discount}% on anything this week. Hope it's a great one.
namecodediscount
33 · After-sales

First-purchase anniversary.

{name}, it's been one year since your first order with us 💚. Thank you so much for your trust. From our side: {anniversary_gift}.
nameanniversary_gift
34 · After-sales

Gentle referral program.

{name}, if you know anyone who could use {product}, here's your referral link: {link}. Every friend who buys means a reward for both of you: {benefit}. No spam.
nameproductlinkbenefit
35 · Lead nurturing

Free webinar invitation.

Hi {name}, I'm hosting a free webinar on {date}: '{title}'. Limited to {spots} spots. Sign up here: {link}.
namedatetitlespotslink
36 · Lead nurturing

1-on-1 Q&A with expert.

{name}, this week I'm opening 5 slots for 1-on-1 questions about {topic}. 15 min, no sales. Want me to book you in?
nametopic
37 · Lead nurturing

Similar use case for the lead.

Hi {name}, I noticed you're in {industry}. We have a case very similar to yours: {similar_client} solved {problem} with us in {time}. Full case study: {link}.
nameindustrysimilar_clientproblemtimelink

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