"My team was booking 18 visits a week. Today they book 58 without hiring anyone."
The problem
Each agent was receiving 60 to 80 leads per day from Facebook and Instagram ads. Almost all of them said "send me info on WhatsApp" — and that's where the bottleneck started.
Ana Patricia, the director, calculated that each agent was spending 3.5 hours a day writing the same welcome message with slight variations, sending the same PDFs, and scheduling visits. The first message to the lead took an average of 36 hours — by then they'd already gotten quotes from 4 other agencies.
What changed with Wapes
The team created 3 base templates (first contact, visit reminder, post-visit follow-up) with variables for name, area, agent, and property sheet link.
Every morning they upload the Excel exported from their CRM (Pipedrive) and send messages in batches of 80, split among agents. Wapes adds human pauses and the accounts have stayed active 6 months later.
"The part I didn't expect is that people respond more to a personalized Wapes message than to one we wrote by hand. Sounds strange but the data confirms it — I guess it's because we now send them in under 2 hours, not 2 days." — Ana P. · Director, Inmobiliaria Norte
What didn't work at first
- The first Excel had phone numbers without country codes. Wapes flagged them in red and they had to normalize them to +52.
- They tried sending 200 messages per agent in one morning. WhatsApp started flagging one account as suspicious. They dropped to 80/day per number and the problem went away.
- The original template was too long (4 paragraphs). They cut it to 2 sentences + link and the response rate went up 22%.
"I got back 14 hours a week. I'm giving them to my family, not to copy-paste."
The problem
Lautaro Vega is the sole founder and employee of Vega&Co. Every Monday he spent the entire morning sending individual messages to 80 clients reminding them of that week's available products, prices, and delivery zones.
He tried to delegate — hired a virtual assistant who lasted 3 weeks. Tried a Telegram bot (his clients don't use it). Tried the official WhatsApp Business API but templates cost USD 0.08 each and just getting set up was a month of paperwork with a vendor.
What changed with Wapes
Lautaro keeps a Google Sheet with his 320 clients (name, zone, discount, last order). Every Monday at 8am he exports to Excel and sends the "weekly news" with Wapes in batches of 80 spread throughout the day.
Most importantly: every client thinks Lautaro wrote to them personally. Which, technically, is true.
"Wapes gave me Monday morning back. I call it 'the new Monday'. Before it was panic mode, now it's a cup of coffee while the messages go out by themselves. What surprises me most is that my clients reply more, not less." — Lautaro V. · Founder, Vega&Co
What he tried and discarded
- Official WhatsApp Business API: USD 0.08 per template, a month of paperwork, templates require approval.
- Telegram bot: 12% of his clients used it.
- Virtual assistant: impossible to scale the personal tone.
- Mailchimp + email: 4% open rate.
"Before, we wrote when we remembered. Now we write right when they're running out."
The problem
Sofía Mendoza founded Café del Valle 4 years ago. She sells coffee in 250g bags — most of her clients go through a bag every 3 to 5 weeks. The problem was that nobody remembered to reorder.
They tried automatic subscriptions but churn was high: people who traveled or changed their taste got frustrated. They wanted something more conversational, where the client decides but someone reminds them.
What changed with Wapes
They connected Shopify to a Google Sheet via Zapier. Every time a client buys, Wapes automatically schedules three future messages:
- Day 7: check-in with the question "what did you think of this origin?"
- Day 21: reminder "you're about halfway through" with a subscription link
- Day 28: repurchase offer with 10% off if they order within 48h
"For us, Wapes is an extra employee that costs 24 dollars a year. I treat it that way. The difference between having a repurchase message at the right time and not having it is the difference between a client and a former client." — Sofía M. · Founder, Café del Valle
The detail that had the most impact
It wasn't automating the sending. It was scheduling by the client's time zone (Pro feature). Clients in Cusco received messages at 9am Cusco time, not 9am Lima time. Sounds small but it pushed the response rate from 22% to 38%.
Ready to be
case 04?
If Wapes helps you recover hours, reach out. We'll interview you, write your story, and anyone on the fence will read it. You get visibility, we get credibility.